Louise Ross

Former manager of the Leicester City Stop Smoking Service; Business Development Manager, the Smoke Free app; Freelance Clinical Consultant, National Centre for Smoking Cessation and Training; Vice Chair, New Nicotine Alliance

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Insights into what people think: being smart with advice on smoking

‘I don't care. I'm happy to be a smoker. It's my only outlet. I don't go out. I don't do anything else. I'm quite happy to be a smoker.’ Bluegrass/Social housing, Northern coastal town. Aged 35-44

New approaches to an old challenge: what can we do about smoking?

Raising the subject of smoking with patients should be standard practice in all healthcare settings, but we know from a study published by Cancer Research UK (2019a) that only 53% of primary care...

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